about chris
I'm an IMC marketing director (integrated marketing
communications) who's worked on print, broadcast, web, PPC, and 1:1 projects
ranging from 3-strip banner flights to £3m customer relationship management
programmes. But it all starts with the words: I'm a copywriter at heart.
What I do is create customer acquisition and retention
campaigns for SMEs according to a proper marketing plan, which is
a fuzzy way of saying I write stuff for companies with budgets below £200K.
(See some examples.) I do it
thanks to a decade-plus of experience with ad agencies and marketers worldwide.
That decade was spent as a copywriter and creative
director in New York, San Francisco, Tokyo, Hongkong, Singapore,
Paris, and London, writing over 200 campaigns for some of the world's biggest
marketers including IBM, Unilever, and American Express. (See the book.)
Which led to judging the One
Show Interactive (a top awards show) and winning a WPP Atticus
among others. I've also designed the information architecture (?)
and user experience (?)
of several big web applications including Corrobbo,
Janglegene, and the
150,000 pageviews/ month hobby project espresso
stories.
Several thousand people a month read my personal site, chrisworth.com,
while a bunch of essays
on web marketing have reached over 300,000 people. I've also written a Special
Letter of the insider's newsletter SNS,
read by over 10,000 technology CEOs and VCs, and written speeches for the CEO of a global top 10 ad agency. On the academic front, I have an MBA from top business school Warwick.
Away from work and the web, I'm a keen hobbyist skydiver and triathlete, and most days I'll swim 1500m, run 10km, cycle 40km, or jump out of a plane if there's one handy. I try to keep my travel experience topped up - right now it's European capitals at weekends - and I'm also a Burner, having a thing about deserts.
At other times, I've explored most of the world's
interesting bits - including much of Southeast Asia, where I learned the secret
to getting ideas, and a number of jungles and deserts solo.
HOW TO REACH ME
So if you need to communicate effectively - to excite an audience, carve out a market, win fresh business, or whomp up a website - chances are I can help. Contact me here.
Based: London, United Kingdom
Phone (UK): +44 (0)7876 635340
Email: chris[at]redpump.com
I'm also on LinkedIn and Ecademy
GET ME IN YOUR INBOX: blank email to
Rate card: rates[at]redpump.com
Book links: book[at]redpump.com
Contact info: contact[at]redpump.com